In the IDEO Deep Dive video, the designers try to explain to the viewers the process of new design. They try to take things that are poorly designed and redesign them into products that work better for the same price or cheaper. IDEO has designed everything from the squishy handle on your toothbrush to the mechanical whale in Free Willy.
They get into groups when redesigning a product and come up with as many ideas as possible because you could base a legitimate idea off of a crazy idea and they put them up on the wall for everyone to see and then they go from there to get a fresh idea.
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